Digital Marketing Training in Bangalore

We at Ditya have trainers from IT companies and experienced professionals with highly skilled and passionate skills to train the candidate to meet company profiles.

We are Pioneered in training of Digital Marketing.

Syllabus

Introduction to Digital Marketing

1. Traditional marketing

2. What is digital marketing

3. Why digital marketing

4. Who all are using digital marketing

5. What are search engines and its basics?

6. How search engines works?

Website Creation and its basics

1. What is website

2. How to register website

3. What is domain and hosting

4. Different domain extensions

5. WordPress framework introduction

6. Introduction to wordpress plugins and extensions used for SEO

7. HTML Basics

8. Common SEO tools and plug-in

Search Engine Optimization

 

(a) On Page Optimization

1. Meta tags

2. Permanent and temporary redirection

3. Robots.txt

4. Sitemap

5. Content optimization

6. Keyword placement

7. Heading tags

8. Internal and External linking

9. Alt tags

10. Search engine friendly URL structure

11. Optimize site speed

12. Schema

 

(b) OFF Page Optimization

1. What are backlinks - understanding the concept

2. Blog creation and posting

3. Local Directory listing

4. Business listing

5. Forum creation and commenting

6. Free classified ads

7. Social bookmarking

8. Article/ doc/pdf submission

9. Press release submission

10. SEO Content writing, ethics and tips

11. Gues posting tactics, emailing

 

Keywords

1. What are keyword and understand types of keywords

2. Keyword proximity, prominence and density

3. Keyword research and analysis

4. Keyword planner tools

 

Analysis

1. Understand the Google algorithms

2. General ranking factors

3. Pre website analysis

4. Post website analysis

5. Competitor analysis

6. Understand Page rank, Alexa rank and domain authority

7. Understand how to rank a website in Search engines

Web Analytics and Webmaster

 

(a) Analytics

1. Long term statistics

2. Examine visitors Activities

3. Audience location

4. Behaviours

5. Content with popular keywords

6. Visitors flow chart

7. Study engaged traffic

8. Referral visit

9. Social media flows

10. Goal setting and conversion tracking

11. Annotations

12. Goals and funnels

13. Locate your bounce pages

14. Visitor frequency

15. Page specific metrics

16. Real time analytics

17. Custom Reporting

18. Multi-channel funnels

 

 

(b) Webmaster/ Search Console

1. Adding webmaster code to website

2. Site errors/URL errors

3. Crawl statistics

4. Fetch as Google

5. Robots.txt tester

6. Sitemaps

7. Google indexes

8. Remove URL’s

9. Search analytics

10. Internal/ External links to your website

11. Data Highlighter

12. HTML Improvements

Google Tools for Marketers

 

1. Google Trends

2. Google Alerts

3. Google My Business

Populr Tools and personals

 

1. What are the popular tools

2. Popular people in digital marketing industry

3. Popular Websites and blogs

4. How to know and learn latest techniques in digital marketing

5.How to stay updated in Digital marketing

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